Creative Archive

Rodeo Soul x The CastellowsSee project

Jessie Roeker is a creative director based between Jackson Hole and New York. Fifteen years of practice in beauty and fragrance, shaped by Estée Lauder, Revlon, L'Oréal and Tru Fragrance and Beauty, currently Creative Director for Tru Western.

She envisions the whole world of a brand and directs it into being.

New work

A roper at sunset, the loop mid-air, from the Leather Vintage Label campaign for Tru Western
Tru Western, Leather Vintage LabelSee project

The Archive

01Leather Vintage LabelCollection RestageTru WesternParadise Valley, MTSummer 2025View 02Advanced CeramideLift and Firm creamsElizabeth ArdenNew York, StudioFall 2021View 03EA Ceramide LipstickElizabeth ArdenNew York, StudioSpring 2022View
04Rodeo Soul HarmonyCollaboration with The CastellowsTru WesternNashville, TNSpring 2026
05Wrangler 1947Tru Western for WranglerSuperstition Mountains, AZFall 2024
06Rodeo Soul FearlessTru WesternTucson, AZSummer 2025
07Amber WavesTru WesternStephenville, TXWinter 2025
08Rodeo SoulOriginalTru WesternWeatherford, TXSpring 2025
09Leather Vintage LabelCanyon EchosTru WesternMarfa, TXComing Soon
Full archive ↓Less ↑

35mm Journal

An adobe building and a silver SUV, Santa Fe, on Kodak 400r001 f09 Four horses look out of the open windows of a white trailer, framed by a car window with snowy peaks behindr004 f30
r001 f10
The journal

Available for campaigns and brand worlds.

studio@jessieroeker.com