Rodeo Soul

x The Castellows

Creative Direction, Concept, On Set Direction
U.S.: Print, Video, Digital, E‑Commerce, E‑mail, and Social

360 Campaign

Client
Tru Western

Location
Urban Cowboy, Nashville

Launch
Summer 2026

Photographer
Christin Rose

Still Life
Adam Savitch

Videographer
Derin Thorpe

Artist
The Castellows: Lily Balkcom, Ellie Balkcom and Powell Balkcom.

We collaborated with The Castellows on Rodeo Soul Harmony, three sisters bottling their nostalgic Georgia summers. With their music growing in popularity and their life on the road, we wanted to create their world, where the scent was a little bit of home wherever you go. Crafted in Chorus.

We shot in Nashville with a retro VW bus, leaning into the look of a seventies tour. Paper maps, vintage suitcases on a luggage cart, hotel robes, green velvet and tufted leather, a bar at the end of the night. Most of it is the in between: getting ready together, piling onto a couch, passing the bottle between them.