Creative Archive

Rodeo Soul x
The CastellowsThe campaign

Jessie Roeker is a creative director based in Jackson Hole, working worldwide. Ten-plus years in beauty and fragrance across Estée Lauder, Revlon, L’Oréal and Tru Fragrance and Beauty. Currently Creative Director for Tru Western.

Available for campaigns and brand worlds.

New work

Braxton Keith at the wheel of a white vintage car in a cream felt hat and suede jacket, his arm resting on the open window, from the No. 5 Leather Vintage Label: Canyon Echoes campaign for Tru Western
Tru Western, No. 5 Leather Vintage Label: Canyon EchoesThe campaign

Available for campaigns and brand worlds.

The Archive

01No. 5 Leather Vintage LabelCanyon EchoesTru WesternMarfa, TXFall 2026View 02Rodeo Soul HarmonyCollaboration with The CastellowsTru WesternNashville, TNSummer 2026View 03Leather Vintage LabelCollection RestageTru WesternParadise Valley, MTSummer 2025View 04Rodeo Soul FearlessTru WesternTucson, AZSummer 2025View 05Rodeo SoulOriginalTru WesternWeatherford, TXSpring 2025View 06Amber WavesTru WesternStephenville, TXWinter 2025View 07Wrangler 1947WranglerSuperstition Mountains, AZFall 2024View 08Elizabeth Arden Lip ColorElizabeth ArdenNew York, NYSpring 2022View 09Advanced CeramideLift and Firm creamsElizabeth ArdenNew York, NYFall 2021View Full archive ↓Less ↑

35mm Journal

An adobe building and a silver SUV, Santa Fe, on Kodak 400r001 f09 Four horses look out of the open windows of a white trailer, framed by a car window with snowy peaks behindr004 f30
r001 f10
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