Elizabeth Arden Lipstick
Art Direction
NEW EA Lipstick Color Collection
360 Campaign
Client
Revlon Companies, Elizabeth Arden
Launch
Global Spring 2022
Still Life Photographer
Jonathon Kambouris
Photographer
Yulia Gorbachenko
Videographer
Max Lipka
Model
Jenaye Noah @ Society, Moon Young @ Wilhelmina, Olivia Amakwe @ Elite Model Management NY
ART DIRECTION, CONCEPT, ON SET DIRECTION
GLOBAL: Print, Video, In-Store, Digital, E-mail, and Social
Elizabeth Arden’s authority is red. This collection asked it to carry a skincare formula, so the idea had to start with wanting, not with proof: Color to Crave. The color, and the comfort that comes with it.
We cast to show the range, three women shot together, one shade playing differently across each. Product sat in its own poured pigment, wet and glossed, so the care showed before it was claimed. Thirty shades, global.
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