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      <image:caption>Friends dancing under string lights outside an Airstream at sunset, Wrangler 1947 by Tru Western</image:caption>
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      <image:caption>Profile of a woman in a black hat and denim jacket, Wrangler 1947 by Tru Western</image:caption>
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      <image:caption>Hand holding the Wrangler 1947 bottle against denim</image:caption>
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      <image:title>Wrangler 1947</image:title>
      <image:caption>Wrangler 1947 bottle tucked in the back pocket of Wrangler jeans</image:caption>
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      <image:caption>Close view of a denim jacket pocket and Wrangler button</image:caption>
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      <image:title>Wrangler 1947</image:title>
      <image:caption>Woman in a white hat and fringed jacket beside an Airstream in the desert</image:caption>
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      <image:title>Wrangler 1947</image:title>
      <image:caption>Cowboy in a black hat carrying a saddle past a horse</image:caption>
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      <image:title>Wrangler 1947</image:title>
      <image:caption>Couple in denim embracing at golden hour, Wrangler 1947 by Tru Western</image:caption>
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      <image:title>Wrangler 1947</image:title>
      <image:caption>Band playing outside an Airstream under string lights at dusk</image:caption>
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      <video:title>Wrangler 1947</video:title>
      <video:description>Wrangler 1947, a Tru Western fragrance made for Wrangler, shot in the Superstition Mountains of Arizona in fall 2024. Creative direction by Jessie Roeker.</video:description>
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      <video:title>Wrangler 1947</video:title>
      <video:description>Wrangler 1947, a Tru Western fragrance made for Wrangler, shot in the Superstition Mountains of Arizona in fall 2024. Creative direction by Jessie Roeker.</video:description>
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      <video:title>Wrangler 1947</video:title>
      <video:description>Wrangler 1947, a Tru Western fragrance made for Wrangler, shot in the Superstition Mountains of Arizona in fall 2024. Creative direction by Jessie Roeker.</video:description>
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      <image:caption>Model in a cowboy hat and suede skirt turning in the desert at sunset, Tru Western Rodeo Soul Fearless</image:caption>
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      <image:caption>Model tipping her cowboy hat in a suede dress among saguaro cacti, Tru Western Rodeo Soul Fearless</image:caption>
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      <video:description>Tru Western Rodeo Soul Fearless, a Western fragrance campaign shot on location in Tucson, Arizona in summer 2025. Creative direction by Jessie Roeker.</video:description>
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    <lastmod>2026-09-19</lastmod>
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      <video:description>Tru Western Rodeo Soul, the original fragrance campaign in the collection, shot in Weatherford, Texas in spring 2025. Creative direction by Jessie Roeker.</video:description>
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    <lastmod>2026-09-19</lastmod>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy in a leather vest and white hat, head bowed over a coiled rope, Tru Western Leather Vintage Label</image:caption>
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      <image:caption>White cowboy hat and Tru Western Leather Vintage Label bottle on a quilted seat in sharp light</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle with a navy label in cool blue light</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Hand holding the Tru Western Leather Vintage Label bottle over a leather saddle and rope</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle resting on a leather saddle in warm light</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Man in a white tee applying cologne beside an open truck door</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Man stepping out of an orange vintage Mustang below the mountains</image:caption>
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      <image:caption>Cowboy by a campfire outside a canvas wall tent</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy in a tan shirt and black hat leaning in the open door of a green truck, Tru Western Leather Vintage Label</image:caption>
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      <image:caption>Hands pulling on a cowboy boot with a spur</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Boxer in a white tank top and gloves training outdoors at the ranch, Tru Western Leather Vintage Label</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy swinging a lasso against a stormy sunset sky</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Close view of worn leather chaps and a hanging rope</image:caption>
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    <image:image>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle standing on a weathered wood plank</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Portrait of a tattooed boxer in a white tank top and boxing gloves</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy throwing a rope loop under a clear blue sky</image:caption>
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    <image:image>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy in a black hat and denim shirt on horseback at the ranch, Tru Western Leather Vintage Label</image:caption>
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    <image:image>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Man in a shearling vest seated outdoors with the bottle at his side, Tru Western Leather Vintage Label</image:caption>
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      <image:title>Leather Vintage Label</image:title>
      <image:caption>Boxer working a heavy bag hung from a barn beam</image:caption>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>Hand holding the Rodeo Soul Harmony bottle up to the sun, Tru Western x The Castellows</image:caption>
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      <image:caption>The Castellows on a green velvet couch, one with a guitar</image:caption>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>One of The Castellows in a white robe on a brass luggage cart</image:caption>
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      <image:title>Rodeo Soul x The Castellows</image:title>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>Two of The Castellows in hats sharing a drink by the mirror</image:caption>
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      <image:title>Rodeo Soul x The Castellows</image:title>
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      <image:title>Rodeo Soul x The Castellows</image:title>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>The Castellows in a bar booth, one on the floor with a guitar</image:caption>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>The Castellows with the luggage cart in the hotel hallway, red boots</image:caption>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>Spraying Rodeo Soul Harmony, with its notes of honeysuckle, Georgia pine, sweet tea and acoustic guitar</image:caption>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>Rodeo Soul Harmony bottle held against an embroidered cowboy boot</image:caption>
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    <image:image>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>The Castellows on a chair in the hotel room with a guitar</image:caption>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>The Castellows beside the green van, one holding a guitar</image:caption>
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    <image:image>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>Portrait with a banjo, one of The Castellows in a suede vest and hat</image:caption>
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    <image:image>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>Rodeo Soul Harmony bottle with a yellow rose on a patterned rug</image:caption>
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    <image:image>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>One of The Castellows in the van window holding the Harmony bottle</image:caption>
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    <image:image>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>The Castellows laughing on the couch with a white hat in the frame</image:caption>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>The Castellows in white robes riding the luggage cart, red boots</image:caption>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>Rodeo Soul Harmony bottle on a road map in golden light</image:caption>
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      <image:title>Rodeo Soul x The Castellows</image:title>
      <image:caption>Portrait in a white robe and hat holding the Harmony bottle</image:caption>
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