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    <priority>0.75</priority>
    <lastmod>2026-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/8df2355f-5b76-43f7-81b1-b80617eef86e/jessie-roeker-tru-western-rodeo-soul-fearless-hat-and-suede-skirt-desert-sunset.jpg</image:loc>
      <image:title>Rodeo Soul Fearless</image:title>
      <image:caption>Model in a cowboy hat and suede skirt turning in the desert at sunset, Tru Western Rodeo Soul Fearless</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/e45448d4-20b1-4601-bb01-55be9fd2b9b7/jessie-roeker-tru-western-rodeo-soul-fearless-hat-tip-among-saguaros.jpg</image:loc>
      <image:title>Rodeo Soul Fearless</image:title>
      <image:caption>Model tipping her cowboy hat in a suede dress among saguaro cacti, Tru Western Rodeo Soul Fearless</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/df5cc7f8-3a4e-4e19-9f7e-700c82218db3/jessie-roeker-tru-western-rodeo-soul-fearless-bottle-turquoise-rings-pink-lace.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <video:video>
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      <video:title>Rodeo Soul Fearless</video:title>
      <video:description>Tru Western Rodeo Soul Fearless, a Western fragrance campaign shot on location in Tucson, Arizona in summer 2025. Creative direction by Jessie Roeker.</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.jessieroeker.com/rodeosoul</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/4027c173-3af4-4776-b408-37f35675f06d/jessie-roeker-tru-western-rodeo-soul-black-hat-palomino-horse-trailer.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/e2dcc77a-1505-4ed6-a013-85d55172412a/jessie-roeker-tru-western-rodeo-soul-white-hat-studded-jacket-bottle.jpg</image:loc>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/c0bbe878-84be-43e5-947b-c6ec46da876f/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/c0bbe878-84be-43e5-947b-c6ec46da876f/thumbnail</video:thumbnail_loc>
      <video:title>Rodeo Soul</video:title>
      <video:description>Tru Western Rodeo Soul, the original fragrance campaign in the collection, shot in Weatherford, Texas in spring 2025. Creative direction by Jessie Roeker.</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.jessieroeker.com/leathervintagelabel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/ad341cec-69b1-43ee-8968-1c899eab1c27/jessie-roeker-tru-western-leather-cowboy-leather-vest-rope.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy in a leather vest and white hat, head bowed over a coiled rope, Tru Western Leather Vintage Label</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/618e4468-c812-4543-b8fb-2cb1a6e43fce/jessie-roeker-tru-western-leather-white-hat-and-bottle.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>White cowboy hat and Tru Western Leather Vintage Label bottle on a quilted seat in sharp light</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/4a8d4dd0-b118-4dd5-b926-ea9ad186bf23/jessie-roeker-tru-western-leather-navy-label-bottle-blue-light.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle with a navy label in cool blue light</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1770872865878-WSUHHCARIMY5S1DU6G2C/jessie-roeker-tru-western-leather-hand-holding-bottle-saddle.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Hand holding the Tru Western Leather Vintage Label bottle over a leather saddle and rope</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1770864793453-DVV3JVSQY0TYWB4OBXMO/jessie-roeker-tru-western-leather-bottle-on-saddle.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle resting on a leather saddle in warm light</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/f933f08c-5fb9-439f-8267-e168c000d5d7/jessie-roeker-tru-western-leather-applying-cologne-truck-door.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Man in a white tee applying cologne beside an open truck door</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/fbf42129-8b2b-47ed-b590-a5d1629f54e8/jessie-roeker-tru-western-leather-orange-mustang-mountains.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Man stepping out of an orange vintage Mustang below the mountains</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/5acc0fcd-df78-45e5-a7b6-4be95284b8b8/jessie-roeker-tru-western-leather-cowboy-campfire-wall-tent.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy by a campfire outside a canvas wall tent</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/23425d5a-c8b4-4674-af0b-fc19c4516e3b/jessie-roeker-tru-western-leather-cowboy-green-truck-door.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy in a tan shirt and black hat leaning in the open door of a green truck, Tru Western Leather Vintage Label</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/55b93946-8a6b-4835-96f7-256c885a04d5/jessie-roeker-tru-western-leather-pulling-on-boots-spur.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Hands pulling on a cowboy boot with a spur</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/2843ede5-1a01-47e6-8a40-dd806107486b/jessie-roeker-tru-western-leather-boxer-training-ranch.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Boxer in a white tank top and gloves training outdoors at the ranch, Tru Western Leather Vintage Label</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1f1feb88-0b20-4393-9304-ad26d5c067f5/jessie-roeker-tru-western-leather-lasso-silhouette-sunset.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy swinging a lasso against a stormy sunset sky</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/bdf436db-9fa9-41e3-a4e8-1ae73f380936/jessie-roeker-tru-western-leather-chaps-and-rope.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Close view of worn leather chaps and a hanging rope</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1770868514229-1MVTEE5W33QNAL5E7RLH/jessie-roeker-tru-western-leather-bottle-on-weathered-plank.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle standing on a weathered wood plank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/ba9fcfd3-eacb-4fdc-aa49-2aecc7c9d02b/jessie-roeker-tru-western-leather-tattooed-boxer-portrait.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Portrait of a tattooed boxer in a white tank top and boxing gloves</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/07dc4c00-a621-4854-b47d-56a7cf788ea3/jessie-roeker-tru-western-leather-cowboy-roping-blue-sky.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy throwing a rope loop under a clear blue sky</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1770864837943-PH3V83LFIM7APS2JO3HG/jessie-roeker-tru-western-leather-cowboy-on-horseback-black-hat.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy in a black hat and denim shirt on horseback at the ranch, Tru Western Leather Vintage Label</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/07f6aa73-2bbe-45ac-813a-d054184bd2d5/jessie-roeker-tru-western-leather-shearling-vest-seated-portrait.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Man in a shearling vest seated outdoors with the bottle at his side, Tru Western Leather Vintage Label</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/54620479-0cba-4588-af28-f8afddb1a586/jessie-roeker-tru-western-leather-boxer-heavy-bag-barn.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Boxer working a heavy bag hung from a barn beam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/d50e8461-2d43-40f1-84ea-7b228b16b43d/jessie-roeker-tru-western-leather-tent-campfire-horse-dusk.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Canvas wall tent, campfire and a horse at dusk, Tru Western Leather Vintage Label</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1770864853182-AOKBO1G3ZUF0NX8OORCG/jessie-roeker-tru-western-leather-bottle-in-saddle-with-rope.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle nested in a leather saddle with coiled rope, seen from above</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/21de3633-8eb4-4e92-bdcf-6d17a2a84cd1/jessie-roeker-tru-western-leather-cowboy-black-hat-leather-tack.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy in a black hat and denim shirt handling a piece of leather tack at the corral</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/37b29c2e-23b5-4baf-a0b5-d8e2b1caf6cd/jessie-roeker-tru-western-leather-boxer-knee-heavy-bag.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Boxer driving a knee into a heavy bag outdoors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1770872804562-1JJJCNV0D5BVIGGNXHHS/jessie-roeker-tru-western-leather-bottle-wooden-rail-black.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle on a wooden rail against black</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1770865396403-XUI4ME6NTRAW6BAEKX1C/jessie-roeker-tru-western-leather-lone-rider-montana-hillside.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Lone rider crossing a Montana hillside below the mountains</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/d0974b0d-e1da-476d-bab7-85eed67b746c/jessie-roeker-tru-western-leather-behind-the-wheel-yellow-truck.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Man behind the wheel of a yellow truck with a white hat on the dash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/8f20f6c1-f3e8-47b7-8d6e-c7d7e10e2a57/jessie-roeker-tru-western-leather-boxing-gloves-tattoos.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Close view of boxing gloves against a tattooed torso</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1770872893331-1VL6EY9128E6F71R4U73/jessie-roeker-tru-western-leather-leather-vest-holding-bottle.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy in a tan leather vest holding the bottle and a rope, Tru Western Leather Vintage Label</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1770865291120-A61YJEBHZ7UGPRQQEVFT/jessie-roeker-tru-western-leather-bottle-on-dark-wood.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label eau de cologne bottle on dark wood</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/d01aa61e-6b27-4606-a5b5-28efb052f872/jessie-roeker-tru-western-leather-leather-jacket-truck-cab.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Man in a leather jacket at the wheel of a vintage truck, Tru Western Leather Vintage Label</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1770870268616-U2112EKXAH6UXYV4ZD14/jessie-roeker-tru-western-leather-leather-jacket-mustang.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Man in a leather jacket leaning on an orange Mustang, Tru Western Leather Vintage Label</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/b9904173-f6f6-46e1-8af1-5b40167f1447/jessie-roeker-tru-western-leather-bottle-against-leather-vest.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle held against a tan leather vest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/26970d59-0708-497c-be8c-706d7a0b6679/jessie-roeker-tru-western-leather-rider-swinging-lasso-field.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Rider on horseback swinging a lasso in an open field beneath the mountains</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/8f7267d1-588b-4d36-8940-2fef681200e4/jessie-roeker-tru-western-leather-shearling-vest-tailgate.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Man in a shearling vest sitting on the tailgate of a white truck in a field</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/8b08b1c2-da52-4896-97fd-1ae631820e8a/jessie-roeker-tru-western-leather-bottle-boxing-glove-wraps.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle beside a white boxing glove and red hand wraps</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/6bc8f5c8-6694-4e29-9e8f-dea2ad39f83d/jessie-roeker-tru-western-leather-tending-campfire-wall-tent.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy tending a campfire in front of a canvas wall tent</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/3596816e-ef0f-4b45-b916-0b6825925bd5/jessie-roeker-tru-western-leather-cowboy-yellow-truck-window.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Cowboy in a white hat smiling from the window of a yellow truck, Tru Western Leather Vintage Label</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/1770868452884-B5WUFKH6HMJZGKIT6ZST/jessie-roeker-tru-western-leather-bottle-wood-shavings-smoke.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle on the ground amid wood shavings and smoke</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/c21e68cd-409a-4170-b8a7-d74e6e963492/jessie-roeker-tru-western-leather-bottle-on-dashboard.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle on the dashboard of a vintage car</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69003f82e21f882fc1d2f4d0/8e7392eb-951e-4033-9beb-c53e37f2dad4/jessie-roeker-tru-western-leather-bottle-boots-and-saddle.jpg</image:loc>
      <image:title>Leather Vintage Label</image:title>
      <image:caption>Tru Western Leather Vintage Label bottle at the foot of worn leather boots and a saddle</image:caption>
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    <image:image>
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      <image:title>Rodeo Soul x The Castellows</image:title>
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    <image:image>
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      <image:title>Rodeo Soul x The Castellows</image:title>
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      <image:title>Rodeo Soul x The Castellows</image:title>
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    <image:image>
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      <image:title>Rodeo Soul x The Castellows</image:title>
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      <image:title>Rodeo Soul x The Castellows</image:title>
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      <image:title>Rodeo Soul x The Castellows</image:title>
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</urlset>

